Lifecycles

Fuzy Lifecycles transforms granular session data to map how a company's entire user base is moving through the user journey. It breaks down top line metrics (like DAU and WAU) into smaller user segments that are meaningful and actionable to your business.

Fuzy's insights engine goes to work, learning from your existing customers to illuminate for patterns of success and risk. Marketing, growth, and product teams can effortlessly self-serve advanced insights about user behavior, engagement, and ICP characteristics impacting key milestones (activation, retention, expansion), and use those to design smarter experiments and campaigns.

Activate - Guide new signups to become active customers
Retain - Optimize on the killer product features that drive user stickiness
Expand - Focus campaigns based on who your customers are and what they do in your product

Key Benefits & Features

Uncover and replicate patterns of successful customers

Lifecycles provides marketing, growth and product teams with a visual map of the end-to-end user journey, and the behaviors impacting various milestones. Get granular visibility into user behaviors to identify critical patterns, drive higher levels of engagement, and mitigate churn before it happens.

Define key user moments and milestones

Define important user moments including activation, adoption, expansion, and churn. Finally align on shared definitions of milestones with your broader team. Lifecycles offers pre-defined templates for user stickiness and custom maps for conversion (PQL, trial, POC), upgrades, and onboarding.

Draw correlations between behaviors and outcomes

Identify correlations based on who users are and what they do to understand the relationship between user behaviors and ideal outcomes. Quickly see both positive and negative impact data.

Automatically trigger engagement and lifecycle campaigns

Lifecycles natively integrates with HubSpot so that you automatically run campaigns to users based on stage, time in stage, and more. View user and account-level insights alongside product milestones in a central location.

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Private access

Want to learn more? Feel free to reach out to contact@fuzy.ai.